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Urban Innovation Games

Design Thinking & User Centered Design for Innovative Business Ideas in Cities

Design thinking and user-centered design can play a crucial role not only in product design, but also (or maybe even more) in service design. Surprisingly enough, they are not so frequently applied to public utility services though. This is quite unfortunate, as they could foster significant improvement in people life and at the same time open up interesting business opportunities for startups and also established companies.

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Problem 1: delivery trucks blocking the streets

Trucks delivering parcels of online purchases to the home of the final customers are growing in number and more and more creating traffic issues.

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Problem 2: shortage of houses in Amsterdam

Long term solutions: apply policies similar to the ones where families can buy their own home, where groups of families work for renovating abandoned or old office and industry buildings.

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Problem 3: garbage piling up in the streets at night

A lot of garbage (mainly from restaurants) piles up at night in the streets, although the allowed time for putting it outside is only from 6am to 8am.

Problem 4: difficulty to find and collect information about city environment and public transportation

People may want to spend time in some new areas of the city (not precisely known), want to know the reasons of delays, or want to know about fares and rules.

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Problem 5: Puddles on the streets after rain may create problems to bikers and pedestrians

People get wet when driving-by cars splash them with the water of puddles that form after storms and rain. This same problem can be a reference, on a bigger scale, also for more critical problems like flooding and road disruptions.

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Data science, social and media analysis. Data, software and models all around.

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